Last night we conducted a focus group for an app we have under development, an online replacement for our printed Undergraduate Bulletin. As the last bulletins to be printed have come off the press already, there’s excitement mixed with urgency in the project. We’ve got to get it substantially right, and right away. The best way to determine if you’re on the right track is to ask, and we had a unique opportunity to ask in dozens of different ways last night courtesy of some generous and brilliant UNL students.
In the Background
In between attending this year’s High Ed Web conference (Mark Greenfield’s ‘The Kids are Alright’ session and a subsequent UNL-Greenfield conversation on the airport shuttle created a particular itch in my brain), picking up a new copy of The Cluetrain Manifesto at Mark’s urging (the 10th Anniversary Edition has been rewritten and recalibrated), and conducting last night’s focus group (along with Seth Meranda and Meg Lauerman), I am more convinced than ever that we are out of step with the students we are here to serve.