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Google Analytics – WDN Update

February 26th, 2010 by smeranda

In January, we released some automatic Google Analytics tracking that every department could take advantage of. This includes outgoing link usage, social media shares, and page rating among others.

As a follow-up to the January WDN meeting, where I first presented this, I have put together a video outlining how to get the data from Google Analytics:

Expect more Google Analytics updates in the coming months!

WDN Design Survey has Launched

March 30th, 2009 by smeranda

This morning, the WDN design survey invitation delivery process began. This process involves sending a short email message to our target audiences (prospective students, faculty/staff, current students, alums, parents, extension, etc…) with a link to our online tool to gather responses. When all is said and done, around 90,000 audience members will have received an invitation to participate.

The survey consists of two major sections:

  1. The first section is used to test the look and feel of three possible design candidates for the Fall 2009 redesign. It asks users to submit a rating based on a 2 second analysis. Then an opportunity to spend more time with each design and provide comments and qualitative data is available.
  2. The second section is designed to gather a more generic internet usage blueprint. Questions are arranged based on experiences on unl.edu and experiences online in general. This is a survey we would like to administer on a regular basis and use the results to determine shifts in audience preferences over time.

Over the coming months, we will be sharing the analysis of both sections of the survey. This blog, upcoming WDN and WAG meetings will be used as avenues for dispersing these results.

Google Analytics Presentation

March 26th, 2009 by smeranda

Google Analytics PresentationThis afternoon, I will be giving a introductory presentation/training opportunity on using Google Analytics. As you might recall, a few weeks ago I asked various groups to respond to a survey outlining their use of Google Analytics (if any) and to indicate areas where they would like more information. I have reviewed these responses and I am using them to put together today’s presentation.

If you are unable to make it to this afternoon’s presentation, feel free to download the slidedeck.

Though the presentation will focus on a some of the major features, hundreds of intermediate to advanced uses exist. If I don’t cover an area today, raise your hand and ask about it. Or leave a comment on this blog with a question. Or shoot me an email.

Helpful links from today’s presentation: