The Poynter Institute (a school and research organization dedicated to journalism, with an emphasis on the newspaper industry) has posted a summary of findings from its Eyetrack 07 project.
Ever heard that people don't read long articles on the web? Think again.
Alternative story forms are a good thing ... what we sometimes refer to as "chunked text," but what might also include timelines, lists, fact boxes and QAs ... but not to the exclusion of longer-form textual information.
Navigation is the first stop when an audience member orients herself or himself on the web.
More in the summary, and in an interesting video describing the research and process, at http://eyetrack.poynter.org/.