From the site:
1/2 Day Seminar - Emerging Media
Event Time: Tuesday, March 25th 7:30am-Noon
Marketing has not fundamentally changed since the creation on the marketing concept and our branching out as a child of modern economic theory. What has changed is how we, as marketers, talk with our customers and tools, techniques and especially the technologies that we employ in those conversations.
This seminar is meant to serve as an overview of the marketing technologies available to you, the seasoned marketer, in the upcoming years 2008 and beyond. While not impossible, it would be difficult to chronicle every single piece of new marketing technology that you can use.
What topics do we cover?
- Social networks (including Facebook and MySpace)
- In-Game advertising
- Internet video
- Local online
- Avatar & virtual world marketing
- SMS & Mobile marketing
- Long tail marketing
- Marketing through syndicated reviews
- Online market conversation research
- Universal vs. Federated search
- Convergence of online, radio, TV & video
- Identity & user data trends
- What does Web 3.0 mean for marketers?
Dana VanDen Heuvel is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Recently, Dana was a featured speaker at the American
Marketing Association’s Hot Topic series, “Blogs: Marketing Beyond the Website.” He has also spoken at OMMA, PROMO, the Internet Retailer Conference, LesBlogs 2.0 in Paris, France and at dozens of other industry events. Dana is a regular contributor to a variety of industry publications and is often quoted on blogging, social media and Internet marketing trends in MarketingSherpa, Wisconsin Technology Network, Internet Retailer, Event Marketer, Sales and Marketing Management and other publications. In 2004, Dana won the MarketingSherpa “Best Blog” award for authoring a leading business-to-business marketing weblog at http://www.danavan.net.
7:30-8am - Registration
8am-Noon - Seminar
Cost is $50 for members, $75 for non-members and $10 for students.