Adobe MAX Conference… ever been?

[afranco2]

I just got (as well as many of you I'm sure) an email advertising the Adobe MAX conference, being held in LA in October of this year. It looks really interesting, but I've never been to an Adobe MAX conference (or heck, any design conference at all), so wouldn't know quite what to expect.

Basically, I was just wondering if any of you have ever been to this or a similar conference before, and if so, what it was like, was it worth it, all that jazz.

Help melt away my newbness! Thanks
Aaron