Right now the Meta description and keywords for the College of Engineering are:
<meta name="description" content="The University of Nebraska-Lincoln, founded in 1869, is one if the nation's premier land-grant institutions. UNL is a member of the Association of American Universities and is classified by the Carnegie Foundation for the Advancement of Teaching as a Doctoral/Research University-Extensive." />
<meta name="keywords" content="university of nebraska-lincoln cornhuskers scarlet and cream there is no place like nebraska" />
<meta name="author" content="Web Development Group, UNL Office of University Communications" />
The current keywords don't help with finding information about anything within the College of Engineering or any other individual department. Is it possible to get rid of the 'keywords'
I believe these are not properly formated keywords anyways, there are no commas in between the words. This is more of a description."university of nebraska-lincoln cornhuskers scarlet and cream there is no place like nebraska"
Also, if we customize the title of each page so that it describes the content of the page I believe we might get more relevant, accurate and focused search engine results.
Can we determine search engine criteria priority within google? I used to use Atomz search on a couple sites and you could tell the search engine to use the page title as the #1 search criteria, then meta tags as #2 search criteria...body content #3....etc. This allowed for more focused search results.